In the April 2007 edition of PC Gamer, the disc included an intro video to Hellgate: London. The sequence shows an intense battle but no gameplay. The video did, however, give a good look at some of the potential monsters that will be in Hellgate: London.

The June edition of South African gaming magazine, NAG, A 'by-catalogue' of games reviewing future releases published that Hellgate: London would be released sometime in the coming month.

An issue of Playboy magazine featured an image of a female Templar named Avalon posing nude.